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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
 
 
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound (Hardcover)

by Martin Lindstrom (Author), Philip Kotler (Foreword) "JANUARY 14, 2004 WAS A LANDMARK in the life of Sydney-born teenager Wilhelm Andries Petrus Booyse..." (more)
Key Phrases: sensory touch points, sensory branding strategy, branded enhancement, United States, Selling Proposition, Irish Spring (more...)
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