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Editorial Reviews
The publisher, Prentice Hall Business Publishing
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
See all Editorial Reviews
Practical in focus and lively in style, this text provides a comprehensive, managerially-focused guide to formulating pricing strategy. --This text refers to an out of print or unavailable edition of this title.
From the Back Cover
"The best book ever written about pricing is The Strategy and Tactics of Pricing by Tom Nagle and Reed Holden—these guys know their stuff and it works!" — Guy Kawasaki, CEO, Garage Technology Ventures
"For more than a decade, this book has been the most influential and highly regarded reference among pricing professionals." — Eric G. Mitchell, President, The Professional Pricing Society
"Most executives name pricing as their major challenge and major weakness. This book is an answer. It is full of new ideas arid insights." — Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University
"An investment in Tom and Reed's book will give you the highest return you've ever had. It's an investment you can't afford not to make." — Dan Nimer, President, DNA Group
--This text refers to the Hardcover edition.
See all Editorial Reviews
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Inside Another Edition of this Book Citations: This book cites 34 books | 21 books that cite this book Explore: Citations | Books on Related Topics | Concordance | Text Stats Key Phrases - CAPs: United States, Harvard Business Review, Journal of Marketing Research, New York, Supreme Court (more) Browse Sample Pages: Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover | Surprise Me! |
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