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Using the Web to Compete in a Global Marketplace
 
 
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Using the Web to Compete in a Global Marketplace (Paperback)

by Browning Rockwell (Author)
4.2 out of 5 stars See all reviews (4 customer reviews)


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Book Description
The Web enables nearly any business to open up shop to the entire world. Never before has it been so easy to do business abroad, but there are technical, legal, financial, marketing, and tactical issues to confront. Beginning with an overview of what the digital revolution means for free trade, this book offers rare insight into the entire operation and provides valuable information on everything from building the site to the issue of language and content to researching foreign markets. Includes Companion Web site with... * Links to the top trade sites in 100+ countries. * Resource listings of business directories, government resources, and news publications in 100+ countries.

Product Details

  • Paperback: 336 pages
  • Publisher: John Wiley & Sons; 1 edition (September 17, 1998)
  • Language: English
  • ISBN-10: 047125262X
  • ISBN-13: 978-0471252627
  • Product Dimensions: 9.2 x 7.5 x 0.8 inches
  • Shipping Weight: 1.3 pounds
  • Average Customer Review: 4.2 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #3,025,840 in Books (See Bestsellers in Books)
    (Publishers and authors: Improve Your Sales)

Look Inside This Book
Browse Sample Pages:
Front Cover | Table of Contents | Excerpt | Index | Back Cover


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