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Editorial Reviews
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Publicizing a book, whether it's your own or someone else's, can be a daunting task. With books piled precariously high in editors' and producers' offices, how do you possibly make yours stand out? Relax. "There's no such thing as an author or book that isn't publicizable," says Jodee Blanco, who has been promoting books for nearly 20 years. "You have to be willing to tailor the campaign to fit the situation." Blanco's approach is to read the book, interview the author, then explore all possible angles. Some books are best publicized from the national level down; others fare better with grassroots campaigns. In The Complete Guide to Book Publicity Blanco explains the ins and outs of writing press kits, conducting media research, making pitches, tailoring and running publicity campaigns, and organizing book tours. She divulges the secrets to interview success, which include the author's knowing as much about the interview as possible ahead of time (it also helps, she says, not to wear plaid and not to hawk the book too blatantly). Most important, though, Blanco knows how to get a media contact to read her mail, and even to return her phone calls. Sometimes, she says, she'll "messenger [a] note with a flower or piece of chocolate. A touch of human kindness works wonders." --Jane Steinberg
Book Description
The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Publicizing a book, whether it's your own or someone else's, can be a daunting task. With books piled precariously high in editors' and producers' offices, how do you possibly make yours stand out? Relax. "There's no such thing as an author or book that isn't publicizable," says Jodee Blanco, who has been promoting books for nearly 20 years. "You have to be willing to tailor the campaign to fit the situation." Blanco's approach is to read the book, interview the author, then explore all possible angles. Some books are best publicized from the national level down; others fare better with grassroots campaigns. In The Complete Guide to Book Publicity Blanco explains the ins and outs of writing press kits, conducting media research, making pitches, tailoring and running publicity campaigns, and organizing book tours. She divulges the secrets to interview success, which include the author's knowing as much about the interview as possible ahead of time (it also helps, she says, not to wear plaid and not to hawk the book too blatantly). Most important, though, Blanco knows how to get a media contact to read her mail, and even to return her phone calls. Sometimes, she says, she'll "messenger [a] note with a flower or piece of chocolate. A touch of human kindness works wonders." --Jane Steinberg
Book Description
The nuts and bolts of book promotion are covered for fiction, nonfiction, hardcover trade, mass market, and trade paperbacks. Readers are told how to tailor campaigns to reach differing consumer, trade, and special-interest audiences; how to pitch the media and arrange author tours with print, television, and radio interviews; and how to produce headline-grabbing promotional events.
Jodee Blanco has spearheaded campaigns for more than a dozen New York Times best-sellers. President of Blanco & Peace, a Chicago-based public relations firm with offices in New York and Los Angeles, and a faculty member of New York University's Center for Publishing, she splits her time among all three cities.
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Citations
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10
books
cite this book:
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- The Complete Guide to Book Marketing by David Cole in Back Matter (1), and Back Matter (2)
- Marketing Strategies for Writers by Michael Sedge in Back Matter
- The Fine Print of Self-Publishing: The Contracts & Services of 48 Major Self-Publishing Companies--Analyzed, Ranked & Exposed by Mark Levine on page 73
- Tainted Legacy by David Rumer in Back Matter
- Writing the Breakthrough Business Book: The Ultimate Guide for Consultants, Entrepreneurs, Executives, Experts, and Writers by Tom Gorman in Back Matter
See all 10 books citing this book
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