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Going Nucular: Language, Politics, and Culture in Controversial Times by Geoffrey Nunberg  (6)

WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR by Frank Luntz  (95)

Thinking Points: Communicating Our American Values and Vision by George Lakoff  (9)  $8.00

Don't Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives by George Lakoff  (196)  $8.00

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From Publishers Weekly
Nunberg, a professor of linguistics and columnist for the New York Times, believes that Democrats are at a loss for words when it comes to the use of political language. As the Democrats feebly argue that they must "reframe" their arguments to reach voters, Nunberg (Going Nucular) believes that "what we have here is more than just a failure to communicate." Though conservatives have gained political ground using loaded terms such as "death tax" for estate tax, "climate change" for global warming and "hate speech" for any criticism of the president or fellow Republicans, their true triumph is more subtle, hijacking the "core vocabulary of American political discourse"-like "values" and "elite"-and using them to Republicans' exclusive advantage. Nunberg insists that liberals cannot model their strategy after GOP successes, though he offers little in the way of practical strategy. Though the phrase "politics of perception" has been overused-and therefore, as Nunberg might argue, rendered empty of meaning-Nunberg proves in this thoughtful, funny and rousing effort that the use and misuse of language is still of vital concern to the body politic.
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Jan Freeman, Boston Globe, July 9, 2006
"Though he's a partisan…, Nunberg is no frothing polemicist. My Republican relatives will enjoy ‘Talking Right,’ too"

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Social Security, New York Times, Fox News, Wall Street, National Review, New Deal, Bill Clinton, David Brooks, John Kerry, White House, Washington Post, Ronald Reagan, George Bush, Middle Americans, Rush Limbaugh, United States, World War, Los Angeles, San Francisco, Spiro Agnew, Cato Institute, Howard Dean, Mario Cuomo, Pat Buchanan, Peggy Noonan New!
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