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Is there really a choice?
on November 12, 2010
Perhaps one of the surest ways of showing your age is to remark to a younger person that you no longer use the original Scotch tape. "What's that?" is likely to be the response, since the company's "Magic Tape" has now been with us longer that few of us realize. In fact, it appears to be unanimously preferred by the American consumer--to such a degree that I suspect the original tape is displayed alongside it primarily to give the consumer the "illusion of choice," or that extra little motivator to stock up on more Magic Tape.
Not only is Magic Tape more invisible and durable than the original Scotch tape but it is one of the most versatile products. Except for the wide and sturdy packing tape for those large packages and Amazon returns, this is one of my most used products--in my office (where it repairs torn manuscripts, permitting me to write over the damage), bedroom (right now, it's securing a dipole FM antenna to my side of the bed), on the hallway floor (where I wrap gifts). Were anyone limited to having life-time access to no more than 10 products sold on Amazon, which would you select and in what order would you prioritize them.
I'd probably be better off without any more electronic gadgetry. It would allow me time to read the books and listen to the hundreds of CDs that have as yet to receive my undivided attention. As the amounts of ink cartridges I consume should tell me, I'm already guilty of wasting far too many trees. Besides the Scotch Magic tape, I really can't think of a single other "thing" that would deserve to occupy my shelf of the products most essential to maintaining the good life.