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Linguistic Battles in Trademark Disputes
 
 
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Linguistic Battles in Trademark Disputes (Hardcover)

by Roger Shuy (Author) "Trademark battles conventionally begin with two parties claiming the right to use certain words or expressions..." (more)
Key Phrases: opposing linguist, trademark cases, wood roasted, Shelly's Woodroast, Quality Inns, Health Selections (more...)
5.0 out of 5 stars See all reviews (1 customer review)

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Editorial Reviews

Product Description
Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.


Book Description
Battles over knowledge, authority, and power are often fought when two different fields address the same issues. This book takes an important step towards showing how quite different fields, law and linguistics, can work together effectively in trademark cases. After presenting the basics of each field, readers are shown how linguistics was used in ten trademark lawsuits, five of which had opposing linguists on each side. Finally, helpful suggestions are given to both linguists and lawyers.


See all Editorial Reviews

Product Details

  • Hardcover: 224 pages
  • Publisher: Palgrave Macmillan (September 6, 2002)
  • Language: English
  • ISBN-10: 0333997581
  • ISBN-13: 978-0333997581
  • Product Dimensions: 8.5 x 6.3 x 0.7 inches
  • Shipping Weight: 13.8 ounces (View shipping rates and policies)
  • Average Customer Review: